By Christine Cheng, Sharmane Lin, Jennifer Lin, and Rebecca Wang
Aside from computers, tablets, laptops, or TV, do you think there is actually one other option for people to enhance gaming experience, maximize viewing experiences, and improve online learning quality? The answer is the projector. On account of the advanced technology, the projectors in the market could be comparable with the TV nowadays. The global interactive projectors market is projected to grow at a Compound Annual Growth Rate (CAGR) of around 18.45% during 2019-2025. An intense projector war can be expected among BenQ and other key competitors with the strong growth of the global interactive projector market.
Outlook of Interactive Projector Market
Interactive projectors can effortlessly make a boring erase board, plain wall or table become an interactive display which is also the ideal alternative of interactive whiteboards. Being determined as the central application in the global interactive projector market, more and more enterprises tend to use interactive projectors in order to intensify their corporate efficacy. In 2019, the projector market revenue was 4,808 million USD. It is predicted that the statistics will reach 14,358 million USD in 2025, with a CAGR (compound annual growth rate) of 20.0% during 2020-2025.
Growth Drivers of Interactive Projector Market
The growing projector market is not only driven by the current growing trend of interactive learning classes, but also by the upgrade of digital interactive walls, floors, and tables. The first factor is educational institutions. Since the outbreak of Covid-19 in recent years, the calls for a better learning quality from teachers, parents, and students are also increasing dramatically. Therefore, the growing trend of adopting interactive projectors in the educational fields and applying them in interactive classes bring about the significant increase of the global educational projector market. Interactive projectors are highly utilized in in-office work or educational institutions, such as meetings and presentations in a boardroom or at school. It can not only help employees and students improve their concentration but also optimize the level of interaction between speakers and audience.
Another factor is the enhanced gaming experience. The interactive projectors use interactive walls, floors, and tables to upgrade players’ gaming experiences which also permits gamers to customize their gaming area, and change the ordinary and basic game into an interactive one. Moreover, the increasing application of interactive projectors by healthcare centers for communicating information to patients also leads to market growth.
What Is An Interactive Projector?
An interactive projector is an advanced image output device which allows users to manage projection activities on interactable surfaces like whiteboards, projector screens, or walls through a pen, mechanical stylus, or their own fingers. A camera installed in an interactive projector will track the movements of users. There are two main types of projectors in the market: portable projectors and 4K projectors. In the interactive projector market nowadays, the market has provided two main types of interactive projectors based on their working functions. One is DLP Interactive Projectors, and the other is Infrared Interactive Projectors. The former ones use a digital pen to facilitate screen interaction, and the latter ones have a camera with one or more infrared sensors that will control the Touch Detection Module to emit an infrared light beam on its screen.
Why Should You Choose Projectors over TV?
Many people may have a stereotype of the general projectors that their function is limited to a medium for watching movies at home. However, interactive projectors can actually have unexpected effects for making your life more colorful. Projectors enable people to watch movies or TV series on larger screen sizes at home, and the satisfaction level of the viewing experience can be much better and more comfortable compared to TVs. What’s more important, the general price of projectors are much more cost-effective than HD TVs. You can get a sweet HD projector for under $1,000 US dollars and a 100 to 120-inch screen for merely $100 US dollars, whereas a 75 to 85-inch TV could cost you $1,800 US dollars or more. These are the reasons why you should choose projectors rather than the common and outdated TVs.
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